When you're trying to learn more about your target customers and what sort of advertising or promotions work best with them, your market research may include interviews. Whether you perform the ...

How to use AI transcription tools to turn what you've heard into 'usable information'Have you ever finished an interview, ...

A research interview is one in which the point of the interview itself is to gather information for a research project, such as a thesis, dissertation, published report or any other document that ...

Qualitative interviewing encompasses a spectrum of techniques designed to elicit rich, contextualised insights into social phenomena. Approaches range from unstructured conversations, which allow ...

When doing research, sometimes it is easy to forget about the actual research project as you jump through all the hoops to get your IRB approved, find your subjects, honing in on your questions, etc.

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

Anthropic, the company behind the generative AI tool Claude, claimed in March 2026 that it used an AI interviewer to conduct “the largest and most multilingual qualitative study” ever done. The AI ...